Creytix vs Dust: Which Platform Actually Builds and Runs Your Business?

Dust builds AI agents wired directly into a company's internal knowledge and tools — Slack, Notion, and similar systems — and its retention numbers are remarkable: 240% net revenue retention, one of the strongest signals in this entire study that "agents working over your own data" is a thesis customers keep paying more for over time.

What Dust does well

Dust's 240% NRR is worth calling out on its own merits — that kind of retention curve means customers aren't just staying, they're expanding usage significantly over time, which is hard evidence that agents-wired-into-your-own-data is a real, durable value proposition, not a novelty. For larger organizations with substantial internal knowledge bases already living in Slack, Notion, and similar tools, Dust's focus on that specific integration is a genuine strength.

Where it stops

Dust's per-seat pricing ($30–150/seat) means cost scales directly with headcount, and its scope is internal knowledge-agent tooling — it doesn't build a site, run SEO, or operate the external-facing parts of a business. It's a strong answer to "help our team find and use what we already know," not to "build and market what we do."

What Creytix does differently

Dust's retention numbers are, if anything, validation for a thesis Creytix shares: agents that work over real business data retain better than generic automation. Creytix's agents apply that same principle across a wider surface — not just internal knowledge, but the site, content pipeline, and SEO/GEO execution that bring in new customers, not just serve existing team knowledge.

Pricing is also flat rather than per-seat, so a growing team's agent usage doesn't turn into a growing per-head bill.

Where this fits in the bigger picture

Dust's 240% net revenue retention is arguably the single most important data point in the entire automation category for this study's purposes — it's direct market proof that "agents working over real, specific data" retains customers far better than generic workflow automation does. That's not a coincidence; it's the same underlying thesis behind Creytix's own agent design. The difference is scope: Dust proved the thesis on internal team knowledge, while Creytix is applying the same principle to the parts of a business that face customers — the site, the content, the marketing — where the data an agent needs to be useful is even more specific to that one business, and where the payoff of getting it right shows up directly in new customers, not just internal efficiency.

Pricing comparison

Who should choose which

If your organization has substantial internal knowledge already living in Slack, Notion, and similar tools, and you want agents specifically focused on surfacing and using that internal knowledge for your team, Dust's focus and retention track record make it a strong, proven choice for that specific job. If you want agents working across the outward-facing parts of the business too — the site, the content, the SEO — and you'd rather not pay per seat as the team grows, that's the case for Creytix. Larger organizations with heavy internal-knowledge needs may find real value running both, since the two tools cover different halves of the business.