Growth & AEO playbooks
The playbook library for organic and answer-engine growth.
Overview
Growth & AEO playbooks are the library Design Labs runs for getting found — organic search, and increasingly the answer engines (AI assistants and search summaries) that read your site instead of just ranking it.
How it works
- Playbook library — a set of playbooks covering organic SEO and answer-engine optimization assign concrete, repeatable steps against your workspace.
- llms.txt & cornerstone sync — the AEO playbooks keep your llms.txt file and cornerstone content in sync, so the pages that matter most are the ones assistants and crawlers actually see.
- Shared governance — playbooks run under the same Design Labs governance as your tokens and components, so a growth change doesn't drift from what your site actually looks like.
Steps
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Open Growth & AEO in Design Labs
From Design Labs, open the Growth & AEO playbook library.
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Pick a playbook
Choose a playbook for the goal you have — organic ranking, answer-engine visibility, or both.
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Run it against your workspace
The playbook applies its steps to your live workspace manifest, not a generic checklist.
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Review sync status
Check llms.txt and cornerstone content sync status after the playbook runs.
Capabilities
- Playbook library covering both classic organic SEO and answer-engine optimization.
- llms.txt and cornerstone content sync so assistants see your best pages.
- Workspace-aware runs — playbooks act on your actual manifest, not a generic template.
- Shared governance with the rest of Design Labs' token and component system.
Limits & honest scope
- Playbooks are structured guidance and automation where it exists — they are not a guarantee of ranking or AI-answer placement; no tool can promise that.
- Library coverage grows over time; not every growth scenario has a playbook yet.
- Answer-engine optimization is a newer discipline than classic SEO — expect this library to keep changing faster than the rest of Design Labs.